Cisco Store Merchandise
To generate excitement for the new brand campaign, The bridge to possible, The Cisco Store commissioned the brand team to create merchandise.
The work
I contributed three illustrations to the collection. All three illustrations use the bridge tines from logo as the starting point. This was done so that the designs could be quickly identified as Cisco without having to rely on the word “Cisco”
Conceptually, there were two ideas I wanted to convey. The first is that Cisco is a company that celebrates diversity. The second, tying directly to the campaign, is that Cisco employees create possibility.
Results
All three illustrations were used on t-shirts. The illustrations “Architect of Possibility” and the building blocks were used on additional merchandise like notebooks and stickers.