Cisco and United States Golf Association (USGA) Partnership
In 2019, Cisco began a partnership with the USGA, with focus on using technology to enhance the fan experiences at championships and to create new opportunities to distribute content on-site and worldwide.
Partnership Brand GUide
I was tasked to develop the visual identity standards to ensure a consistent, memorable presence for Cisco the duration of the partnership. I provided the art direction on Cisco brand touchpoints including hospitality suites, merchandise, television broadcast, digital media, and more.
The art direction was documented into a detailed brand guide. The client was very impressed with the level of detail felt it demonstrated Cisco’s commitment to the success of the partnership.
Custom iconography
Partnership email template
Iconography and templates
In addition to art direction and identity standards, I also provided icons, illustrations, and email templates to further enrich Cisco’s brand personality for the partnership.